Our Story
Since 1985, passionately creating genuine Italian pizza
From Naples to Your Neighborhood
'GentlePlain Pizzeria originated from a vision: to introduce true Neapolitan pizza to London. Established by the Moretti family in 1985, our little pizzeria was initially a family-managed venue, offering recipes preserved across generations.
During her journey across Italy, Luca Moretti, our pioneer, acquired the skills of pizza crafting, apprenticing with renowned pizzaiolos in Naples, the cradle of pizza. Back in the UK, her resolve was to replicate the essence of authentic Italian pizza, adhering to traditional techniques and selecting the top-quality ingredients.
What started as a small 12-seat pizzeria has flourished into a cherished pillar of the locale, although our dedication to excellence and genuineness remains unchanged. We continue to employ the original wood-fired stove methods, our dough is prepared fresh every day, and we're meticulous about ingredient quality.
Currently, 'GentlePlain Pizzeria' is still managed by the family, with the Morettis' second generation spearheading our dedicated team. While we've adopted certain modern conveniences, the essence of our business endures unchanged: crafting delectable, authentic pizza that unites patrons.
Our Values
Quality Ingredients
We acquire only the most fresh and premium ingredients, teaming up with community producers and Italian suppliers to guarantee authentic taste.
Traditional Methods
We craft our pizzas honoring timeless traditions, with dough left to ferment for 48 hours and cooked in genuine wood-fired ovens.
Community Focus
Our belief is to transcend the role of a restaurant to become an integral piece of our neighborhood, endorsing local ventures and fostering an inclusive atmosphere.
Sustainability
Our dedication to sustainable practices is steadfast, ranging from minimizing food waste to utilizing eco-friendly packaging and promoting sustainable agriculture.
Meet Our Team
Meet the enthusiastic individuals crafting our savory pizzas
Luca Moretti
Owner & Head Chef
The second-in-line owner, skilled in Naples, who has been refining our pizza recipes for over a decade and a half.
Elizabeth Green
Executive Chef
With Italian training in her portfolio, she contributes a dozen years of culinary insight to our establishment, with a focus on time-sensitive dishes.
Alexandre Dupont
Master Pizzaiolo
A Naples native, Alexandre has 20 years' experience in sculpting perfect pizzas and is responsible for educating our pizza chefs.
Mary Smith
Restaurant Manager
Guarantees each visitor an outstanding dining encounter and manages our front-of-house crew with proficiency and hospitality.
Kevin Wang
Sommelier & Beverage Director
Oversees our beverage selection, specializing in Italian soft drinks and impeccable pairings for our pizzas.
What Our Customers Say
This is the closest to Neapolitan pizza I've tasted outside of Italy. The dough is just the right amount of chewy, with the lovely char only a wood oven can produce.
Robert Brown
I admire that 'GentlePlain Pizzeria embraces local produce and eco-friendly methods. The quality is palpable with every slice. Their seasonal offerings are always highly anticipated!
Emily Clark
Have been a patron for years and the standard is consistently high. The staff make you feel like part of the family, and the pizza is just divine. Don't skip on the Truffle Mushroom pizza!
William Davis
Awards & Recognition
Top Pizzeria in Oak Town
Local Culinary Awards, 2019-2023
Best 50 Pizza Places in the UK
Country's Cuisine Gazette, 2021-2023
Certified for Authentic Neapolitan Pizza
Pizza Napoletana Association, 2018
Award for Environmentally Friendly Operations
Eco-Business Network, 2022
Come Visit Us
Discover the exquisite taste of authentic Italian pizza in a cozy and friendly ambiance